Get Known, Get Clients

unnamed

It all started after a little late night karaoke… After singing along to Pearl Jam “Yeaaahheaaaaaa….” *ahem,  I had a chance to travel to attend Selena Soo’s high impact GKGC event in NYC.

This is a post about my experience at the event and a few of the things I learned.

Here’s what the GKGC event was all about:

  1. How to remove barriers that limit business growth.
  2. How to connect with influential people and build a strong support network.
  3. How to land big media opportunities to elevate your brand.

Leading up to GKGC Live I took a friend’s recommendation and finished the book Never Eat Alone. It was totally worth it if you want to get the most out of a live event, business trip, or conference.

Between that and what I’ve learned from Selena, I had a chance to connect with Robert Laing at Farm.one and Henry Gordon Smith and the team at Blue Planet Consulting, as well as a long list of successful entrepreneurs that I’ve admired at a distance for years including Ramit Sethi, Navid Mozzaz, Primoz Bozic, and Selena herself.

The event started with Selena’s Three Keys To Being a Thought Leader:

  1. Determine to Be Visible
  2. Don’t Be Afraid to Start Small
  3. Let Others Help You

Determine to be Visible

During Selena’s opening keynote she made a great point to set the tone for a few of the talks and panel discussions that would follow. A lot of the entrepreneurs with huge lists started by helping a small handful of people at a time.

Then after you become valuable to a few people, you can add a few more. After a while your audience will share your stuff and you will be able to expand your reach.

The first step is to stand up and stand out from the crowd, and determine to be seen for the work you want to do.

Ryan Lee’s keynote offered a lot of strategies for being visible and how to connect to your audience.

Selena’s media panel also did a great job of breaking down the process of pitching large publications to get the right kind of PR.

Don’t Be Afraid To Start Small

There were a number of panelists who have been running online businesses from anywhere between 2-15 years. All of them shared their origin stories and it helped me feel better about where I am in the process.

Navid Mozzez was working part time at a bank after leaving law school in order to get by for over a year while building his business from 2013-2014. Last year he made over $200k.

Derek Halpern worked on building his list and doing deep research for 13 months without making any money on courses with Social Triggers. Fast forward and Social Triggers has 300k subscribers and is a multi-million dollar business.

Kimra Luna started out by just hustling to get on podcasts. Her business has gone from 0 to over a million dollars in 18 months. She just successfully executed a million dollar product launch.

While I’m not a huge fan of ‘rags to riches’ mythology that’s in most of the business media, it was interesting to learn about the real struggles that each entrepreneur faced along the way before having a blockbuster project.

Scaling a successful business takes time and most of the people on the panel found success by being 100% focused on creating the best client outcomes that they could at every step of the way. Even when they only had their first few followers.

Another key takeaway that I had from watching all of the speakers came up again and again:

Just start.

See what happens, and go from there. Scrap what doesn’t work and do more of what does.

Rinse, repeat.

Let Others Help You

I’ve come to realize that money is just one form of optionality. Relationships, power, influence, access to unique experiences, and many other basic human drives are also powerful motivations in business.

One thing that I learned by studying under Selena is that there’s one thing that matters more than anything else when it comes to landing big opportunities…

It’s connecting with other people.

It’s the people you surround yourself with who can accelerate your learning.

It’s the people who hold the keys to opening up big opportunities for your business. Whether that be prospective clients, media exposure, investment, or valuable advice.

It’s the people, that allow you to build power and influence.

It was good for me to get out of my head and meet so many ambitious people. I tend to over think things and it felt great to step outside of my own headspace to get feedback from people who are smarter than I am in their own areas.

I’ve always been a strong networker, but this event definitely helped me take my game to the next level.

Final Thoughts

If you do a live event the right way, it can dramatically accelerate your progress and lead to opportunities for months and years down the road.

The reason Selena started her business was to help visionary entrepreneurs and thought leaders to have a bigger impact. The event was brilliantly executed and was 10x my expectations.

It was great to travel to New York and learn about business from someone who puts so much heart everything she does. As I continue to build my career I want to do business with the same level of respect and integrity that she does.

If you ever have a chance to attend one of Selena’s live events, I can’t give a strong enough recommendation.

I’m excited to keep in touch with the new friends that I met out in New York and I can’t wait to see the big things that everyone is going to do in 2016.

Cheers to impacting millions,

-Chris Powers

 

Leave a Comment

Your email address will not be published. Required fields are marked *