How Will We Do It? Where Will We Start?

When I talk to people about Wild Growth, I hear the same thing from people who are interested.

“Hell yeah! That sounds awesome! Where will you start?”

Since there are so many options out there, my goal is to do the work of finding the resources, projects, people, and training programs that will make it easy for you to take action.

Where there are none, we will create them.

Together we can get green done, and eventually:

  • Start new recycling programs
  • Build capacity in the developing world
  • Improve the urban food system with Vertical farming
  • Promote ethical businesses
  • Invent the future
  • and much more…

The environmental and social problems that we’re trying to tackle are so big that they look impossible to solve… and it’s killing our motivation.

Now let’s take a step back for a second…

…to look at things a different way.

Let me ask you a question:

In your experience, what happens when you’re given a million different options?

Unless you’re really disciplined and focused, the answer is probably nothing.

… and it’s not really your fault. The Paradox of Choice is that the more decisions you have to make, the harder it is to choose.

Sound Crazy? Let’s go to the Jam Stand.

I mean actual jelly, preserves, and marmalade.

Here’s an excerpt from the Harvard Business Review:

“Nevertheless, research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection.

It all began with jam. In 2000, psychologists Sheena Iyengar and Mark Lepper published a remarkable study. On one day, shoppers at an upscale food market saw a display table with 24 varieties of gourmet jam. Those who sampled the spreads received a coupon for $1 off any jam. On another day, shoppers saw a similar table, except that only six varieties of the jam were on display. The large display attracted more interest than the small one. But when the time came to purchase, people who saw the large display were one-tenth as likely to buy as people who saw the small display.”[1]

In summary, the display with 24 choices was awe-inspiring and attracted much more buzz and attention.

However when it came to sales, the 6 Jam display outsold the larger one by 1000%!


What does jam have to do with creating environmental and social change? 

If having 24 varieties of jam is enough to freeze someone in their tracks – how do we start defining, much less  solving complex social and environmental problems?

That’s the question I’m working to answer with WG.

If you signed up for my newsletter it means that you’re the kind of person who takes action

Or the person who wants to be.

I hope that you will be able to take the information that I give to you, apply it, and make a positive change, however small towards the completion of this mission.

In the coming months I’ll be writing high quality, actionable posts…

…about how YOU can easily start making more sustainable and socially conscious choices. Then we’ll talk about bigger projects, game changing technologies, and maybe even building a business. All along the way, you will be the ones making it happen.

Now it’s your turn! What’s one place you want to have a positive impact that seems like a challenge? Shout it out in the comments section.

Stay tuned and thank you for helping me to grow something great,


Inaction? Guilt? Faux-environmental BS? No More!




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